About the Research

Drs. Chen and Diabate at TU will quantify economic impacts of interventions on producers and understand consumer behavior to promote sustainability. Dr. Chen will assess consumer perceptions and willingness to pay for low-carbon Controlled Environment Agriculture (CEA) commodities, using sociodemographic data to analyze preferences. Drs. Chen and Diabate will develop enterprise budgets for CEA under different practices to help small farmers understand financial implications, aiming to provide budget samples for tomato and lettuce production.