Neuroeconomics: Aesthetic Experience and Neural Response to Product Design

Dr.Gopi Deshpande is collaborating with Dr.Veena Chattaraman in consumer affairs in the field of neuroeconomics. The value of aesthetic perception on product design is not clearly understood. Therefore, this research will develop a neuroimaging paradigm which engages all the components of aesthetic perception in the context of product design for developing products which exploits better aesthetics. Please see the following link for further details:

Last Updated: Jun 20, 2017