Engineering to host seminar on manufacturing automotive electronics

Published: Jul 15, 2009 3:23:00 PM
Media Contact: Sally Credille, src0007@auburn.edu, 334.844.3447

Auburn University's Department of Industrial and Systems Engineering will host a seminar given by Gokhan Sarpkaya, logistics specialist from Huntsville, on Thursday, July 16, at 2 p.m. in 3210 Shelby Center. Sarpkaya will present "A Floor Space Valuation Method for Automotive Electronics Manufacturing," which evaluates the value of additional floor space in automotive manufacturing.

Sarpkaya's research examines the value of floor space generated by manufacturing logistics investments. It is a formal investigation of the contribution that effective floor space valuation has in strategic decision making in the automotive industry. Because of the competitive nature of the automotive electronics industry, complex products must be produced at high volumes, high levels of quality and low cost. In order to do this, automotive manufacturers need carefully engineered logistics, effective material handling, precise material identification and tracking, irreversible equipment and tooling investments, as well as dedicated floor space to accommodate each component. Sarpkaya's research will show that using floor space effectively generates more revenue and cost savings.

Sarpkaya will also discuss several alternatives using a cash flow technique, decision tree analysis and real options analysis. He will then present the results of his conceptual framework and suggest avenues for future research. Sarpkaya conducted the majority of his research at Continental Automotive Systems, Inc. in Huntsville.

Contributed by Cassity Hughes