Engineering students win NEDA scholarship award

Published: Jan 22, 2009 9:43:00 AM
Media Contact: Sally Credille,, 334.844.3447

ISE Students

From left, ISE seniors Michael Dupre, Ntam Baharany, Kathleen Walker, Kevin Moen and Morgan Tang.

Michael Dupre, Ntam Baharany, Kathleen Walker, Kevin Moen and Morgan Tang, students in Auburn University's Department of Industrial and Systems Engineering, have received the National Electronic Distributors Association (NEDA) Education Foundation case study award, which includes a $2,500 scholarship prize. Participants were required to select a business model used by an electronics distribution company in North America and evaluate it against a business model being used by an electronics company in Asia or Europe.

"This is an accomplishment for these students and the department," said Marc Schleyer, team adviser and visiting professor. "They produced a competitive and detailed analysis of two electronics distribution businesses while applying the knowledge and skills they've gained from their classes. It is a worthy recognition from industry experts."

The Auburn students chose Motion Industries, an American company that supplies thousands of parts to over 100,000 companies located throughout the United States, and Brammer, a British company operating across Europe. In their case study, the students identified that Motion should continue to further automate their processes and explained how the use of RFID (radio frequency identification) technology could improve the business of both companies.

The winners will be presented at the 2009 Electronics Distribution Show in Las Vegas in May and will have possession of the traveling trophy for the remainder of the year.

The National Electronic Distributors Association (NEDA) is a not-for-profit trade association representing supplier-authorized distributors of electronic components and their manufacturer-suppliers. Dedicated to enhancing the authorized distributor-manufacturer relationship, NEDA represents companies involved in the distribution of electronic components, computers and computer peripheral components and test, measurement and control equipment parts.